The recipe to overcome the economic crisis? “ going the back to traditional products. This is the only way to help farmers”. This is what Baudouin Havaux, president of the Concours mondial de Bruxelles said at the end of the 17th edition of the event that this year took place in Palermo. Those who are working hard looking for marketing strategies to compete with other companies are not wasting their time. “It is very important to study the market”, he explained, “but the secret is to go back to the origin, avoid too much technology and maintain the natural peculiarities of wines”.
Havaux arrived in Palermo one week before the beginning of the Concours in order to get everything ready. He welcomed almost three hundred people and two containers with seven thousand wine samples collected in Bruxelles in the past weeks. Speaking about Palermo, Havaux said: “It is an attractive city and we were lucky because for the first time none of the judges renounced coming to Palermo”. “Out of more than 270 tasters none renounced or invented excuses, such as the eruption of the volcano in Island, that caused the cancellation of many flights. They were all really enthusiastic to come here, they considered this edition a real opportunity and those who didn’t come were blocked in airports such as Singapore or Paris”.
The collaboration with the wine and vine institute (Irvv) was fundamental. “It is a large competition that requires hard work, including finding the right room”, said Havaux, “we could find a room big enough for the tastings and the Irvv helped us”. In reality the Irvv tripled the space. “Tastings took place in the main hall, while the samples that still had to be tasted were collected in a new structure built between the main hall and the sea”.
Havaux knows Sicily very well, he visited the island many times for work and for pleasure. “The last time I came was for Sicilia En Primeur”, he said. His favourite Sicilian wines are the Nero D’Avola, “which is impossible to find in the rest of the world”, and all the native vines. “For me it’s important to associate wines to the territory from where they come ”, he explained, “I would never choose a Sicilian Chardonnay or a Sauvignon since you have so many native vines”.
His favourite wine? He doesn’t have one. “I have a favourite wine for every moment and meal”, he confessed, “in general I don’t like wines in which you can taste the wood, I prefer the more natural ones”. The perfect wine? Havaux’ recipe is to be open to innovation and love. Which wine will win the Concours? “Normally we award 25% of the samples”, he explained, “so this year about two thousand wines should win”. We’ll have the results in five days, as you can read on the website www.concoursmondial.com.
Next year the competition will be hosted by Luxemburg. “After a wine region in the South of Europe we had to choose one further north, closer to Bruxelles”, he explained, “and amongst the countries we still hadn’t visited there was Luxemburg. Even if this country is still not know from a wine point of view, it is a very interesting area”. So on Monday the 3rd of May the Concours will close and Palermo will pass the baton on to Luxemburg, the next capital of wine
Translated by Chiara Nunnari from John Milton Institute