The revolution has already started. The arrival in Italy of the Apple iPad has also excited the newspaper world, welcoming it next Friday the best way possible. According to the experts, this is the future of newspapers: a digital tablet that will allow you to read a newspaper everywhere and in every moment.
The main Italian publishing groups such as L’Espresso and Rcs already have their applications for the player and will propose, apart from the basic versions of their newspaper such as Repubblica, Corriere della Sera and Gazzetta dello Sport, many other services that the user will have to pay. So a real cure-all for the crisis that has been concerning publishing groups in the last few years and a positive answer to those who say that soon classical newspapers will have to retire.
Obviously these are only forecasts. Experts still don’t know how Steve Jobs’ new product will be welcomed in Italy, even if there will probably be a great deal of people who will queue up to buy it on the 28th. In the United States, for example, some one million copies have already been sold, therefore exciting the publishing world. A world that is also preparing the launch of the e-books, already present on the market, but still in a niche.