(Marco Sciortino) Chirac addressing Berlusconi: “Do you know what Viagra is? It’s a pill that allows you to make love even three times in only two hours”. And the Prime Minister: “Ah, it’s a sedative!”. Berlusconi’s joke isn’t the best commercial for the blue pill. But reality tells us that the drug against impotence is very popular amongst young people. Would you believe it? Entire generations went on without the blue help. And now there is a boom of unsuspected clients between 18 and 35 years old.

 

The average use is of one man out of three. And they don’t care much if each capsule costs more than 12 Euros and the packet with four tablets (the cheapest one) costs 50 Euros. Young people probably use Viagra because of the stress of everyday life. Wild sex against mental and physical stress, but also against taxes and bills. But it is also a question of self esteem. Young people use Viagra and Cialis to prevent bad performances under the sheets. Translated: performance anxiety. A fear that arrives because from frustration and psychological risks. Young people give great importance to the duration of an erection.