The Premiati Oleifici Barbera arrives on shelves Eataly.
The largest and most prestigious chain of high-quality Italian food chooses Barbera oil
required between its excellence.
In particular, the contract, which has just closed, covers the Extra Virgin Olive Frantoia, result of the precise combination of oils obtained from three varieties, the Biancolilla, the Cerasuola and Nocellara del Belice. Three varieties for three territories: Agrigento, Trapani and Palermo.
In short, a product that brings together the historical identity of the company that in these three provinces has its autochthonous varieties that give rise to various oils.
The Frantoia in particular has a unique style: it is an oil with an intense and unforgettable aroma and round taste.
“A product very attached to my story in the family, – says Manfredi Barbera, boss of the enterprise – was in fact created in the early 80s, when I was twenty years old and already I covered in the company as head of marketing and the development of new projects. Was looking, in my office, an old black and white depicting a display of bottles of Barbera oil at a fair that I got the idea. I wanted a label that was to be my baby, something that was born from my passion, my creativity and love for this work and for my land, Sicily; a product that would give emotions, not a bottle of oil, but a At the same time a tribute to femininity, “because the earth is a woman, the mother is a woman”. From here Frantoia, a word that does not exist, the mill, the heart of the oil mill, the feminine. One of the leading products, therefore the Premiati Oleifici Barbera in size 500 ml, 1 liter and 3 liter you can now also buy at the sales points Eataly in Rome, Turin,
La Grange, Bologna, Genoa, Milan and Pinerolo. “To find among Eataly shelves – said Manfredi Barbera – is a source of satisfaction given the high selection that characterizes the great national and international distribution chain of Oscar Farinetti”.