Filaga, Sicilian Pizzeria and Rosticceria opens in Chelsea Market
March 28, 2016—NEW YORK— Filaga, an authentic Sicilian Pizzeria and Rosticceria opened its doors on March 28th at 75 9th avenue in the famous New York Chelsea Market.
Founded by Sicilian natives, this pizzeria and rosticceria is inspired by Sicilian style.
The 800 square foot space will at first offer “Pizza al Taglio” (by the square slice), “Pizza ripiena” (stuffed with excellent and flavorful ingredients)and “Pizza Gourmet” (special pizza created by our chefs) before expanding the complete menu with Sicilian rosticceria such as panelle, arancini, zeppole, potatoes crocchette, calzoni.
One of Italy’s most fascinating and interesting regions, Sicily serves as the ultimate inspiration for Filaga, from the name (which is named after a Sicilian small town “Filaga”), food, ingredients, including the logo which is inspired by the great tradition of famous Sicilian hand-worked ceramics.
Athenticity is our goal and a myriad of delicacies are featured in the menu. The utter quality of each raw ingredient is at the core of our kitchen. We celebrate the best flavors by choosing them in full compliance with seasons, and according to tradition, which means a century-old technique is utilized with the freshest ingredients and with an eye always toward the environment.
Our pizzas are always designed on a simple base, and each day we offer 10 different recipes and one “Pizza of the day”.
Traditional and contemporary techniques allow us to create tempting combinations of flavor.
Delicious and authentic, our pizza is made fresh daily. The main components of our pizza are: dough, tomatoes, mozzarella and oil. Our dough is only made of Italian 00 flour, fresh yeast, salt and water. And time. In fact, we mix the dough in small batches using a little known artisan proofing process which can last up to 24 hours. This process achieves a very light, digestible, and flavorful dough. Our flour is directly imported from Italy from stone ground producers, just the way it used to be.
Always looking for the most representative Italian excellence, we carefully choose the raw ingredients to offer great harmonies of flavor. The menu is sober and accurate, strongly traditional and tied to the local product we mainly import from Italy. Our toppings come from the finest ingredients, all carefully sourced, from buffalo mozzarella to the freshest vegetables—quickly charred to seal in all the flavor. We use only Italian Organic Tomatoes for our sauce, freshly crushed and with just a little salt added. Fior di Latte Mozzarella from Italy is our choice of cheese; a beautiful white, clean and fresh cheese that we break by hand everyday to insure the perfect texture. Finally, we gently drizzle our pizza with a unique, delicious Extra Virgin Olive Oil from Sicily. You can be sure that all the other ingredients, that will make your pizza a unique, experience are carefully sourced to meet our standards.
In Sicily we say that every moment is the right moment to eat a “pezzo di rosticceria”. We say “pezzo or pezzi” which literally means “piece/pieces”. For example: a calzone is a piece of rotisserie, as well as the rollò and with the word rotisserie we mean the whole of them.
Everyone likes it and there are no specific times during the day (or night!) to have a calzone, a pizzetta or an arancina and sfincione.
Filaga wants to bring the concept of Sicilian rosticceria to New York to explore the culinary universe of this unique Island.
The story of Filaga
“Filaga is a memory, a long journey from Sicily to New York City” said Vincenzo, the owner of Filaga originally from Sicily.
“It started with a train: a small train on a lonely track in the middle of the countryside; then down to the sea. Each summer I took that train to spend my holidays not far from Palermo: in Filaga.
I do remember Filaga, I really do: a small village full of small houses and many windows. The sun was everywere and in the evening . . . oh! In the evening Filaga magically turned into a crib. All the lights turned on: the streets, the main square, the church. And the windows were always open, as to say, “let’s stay outside!” Old women sat by the door talking about their days and their ailments. Talking about their sons far away.
My friends and I run breathlessy, free and cheerful, spending afternoons out there and eating pizza. It was hot and soft. It smelled of tomatoes, mozzarella, olive oil. Skilled hands knead- ed flour and water, laid it down on a marble table and molded it. Once dressed, it was baked, and the miracle happened: its smell run all over the streets and, as kids, we followed it.
I miss my Filaga. And so I brought it here”.
When developing the brand image, we choose a symbol of Italian excellence, inspired by the great tradition of artistic, hand-worked ceramics. It is here that the best craftsmanship and the highest harmony between form and color meet. Just like it happens with our pizza: where flavors and suggestions merge.
It is a very old story made up of manual skills, time and commitment. The result is something you can enjoy in just one moment: sight fills up with beauty, taste is pleased.
We refer to Sicilian artistic ceramics for the logo, and we commit the details of our location to the Italian craftsmen, from the tableware to the sign, from the counter to the tables to take a seat.
Our journey to Filaga is not only composed of fragrances and flavors, it is also a journey through tradition and beauty, to bring back the fascination of the Land of History and Culture, Genius and Joy of life.
Soft drinks wine and beer
We also serve soft drinks, wine and beer.
We have a complete wine list with excellent wines from Sicily to Tuscany and a variety of Italian and American beers.
Filaga is located at at 75 9 th Avenue (Between 15th and 16 Streets) inside the famous Chelsea Market in New York.
We offer authentic pizza and rosticceria easy to take away or to taste in our location which has 14 seats.
The pizzeria is open every day from 11 am until 11 pm
For more information, visit www.filaga.com or call 646-678-5382
Like Filaga on Facebook at https://www.facebook.com/Filaga-Pizzeria-e-Rosticceria-Siciliana-1530201283949030/, and follow the pizzeria on Instagram (filaga2016) and Twitter (@Filaga2016)
614 451 7350